At 89fe, your privacy is not an afterthought — it is built into every system we operate. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is used, and the rights you hold as a player on our platform.
Our Privacy Principles
89fe only collects personal data that is strictly necessary to operate the platform, verify your identity, process transactions, and comply with applicable regulatory obligations. We do not collect data for its own sake.
All personal data stored by 89fe is protected using industry-standard encryption protocols. Sensitive data — including payment details and identity documents — is stored in encrypted form on access-controlled servers with regular security audits.
89fe will never sell, rent, or trade your personal data to third-party advertisers or unaffiliated commercial organisations. Your data is used exclusively to deliver the services you have signed up for on the 89fe platform.
Every category of personal data processed by 89fe has a clearly defined lawful basis — whether that is contractual necessity, legal obligation, legitimate interest, or your explicit consent. We do not process data without a valid legal ground.
As an 89fe player, you hold meaningful rights over your personal data — including the right to access, correct, or request deletion of your data. These rights are actionable at any time by contacting our support team.
89fe does not hold your personal data indefinitely. Retention periods are defined for each data category based on regulatory requirements and operational necessity. Once the retention period expires, data is securely deleted or anonymised.
This Privacy Policy applies to 89fe ("we", "us", "our"), the operator of the online betting and casino platform accessible at 89fe.net. 89fe is Pakistan's premier digital gaming destination, providing cricket sportsbook, live casino, slots, and related entertainment services to registered players across the country — from Karachi and Lahore to Islamabad, Faisalabad, Rawalpindi, and beyond.
For the purposes of this Privacy Policy, 89fe acts as the data controller in respect of all personal data collected through the 89fe website, mobile interface, customer support channels, and any related services. As data controller, we are responsible for determining the purposes and means of processing your personal information.
This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which form part of the broader framework governing your relationship with 89fe.
Questions about this Policy? If anything in this Privacy Policy is unclear, please contact our support team at [email protected] before using the platform. We are available 24/7 in both English and Urdu.
89fe collects several categories of personal data depending on how you interact with the platform. The table below provides a clear summary of the data categories and specific data points we collect:
| Category | Data Points Collected |
|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number, scanned identity documents, selfie/liveness verification photographs |
| Contact Data | Email address, mobile phone number, residential address, city and province |
| Financial Data | JazzCash wallet ID, EasyPaisa account number, bank account details (HBL, UBL, Meezan Bank), deposit and withdrawal history, transaction reference numbers |
| Account Data | Username, encrypted password hash, account registration date, account status, login history, session timestamps |
| Betting and Gaming Data | Bet history, wager amounts, game logs, win/loss records, bonus and promotion usage, responsible gaming tool settings |
| Technical Data | IP address, device type and model, browser type and version, operating system, screen resolution, connection type |
| Communications Data | Customer support chat transcripts, email correspondence, live chat logs, complaint records |
| Marketing Preferences | Email and SMS marketing consent status, promotional opt-in/opt-out records, preferred communication language |
We do not collect special categories of sensitive personal data (such as health data, biometric data for identification, or political opinions) except where this is strictly required for responsible gaming monitoring or identity verification purposes, in which case your explicit consent will be obtained.
The majority of personal data 89fe holds is provided directly by you at the point of:
When you browse or use the 89fe platform, certain data is collected automatically through technical systems, including:
In certain circumstances, 89fe may receive personal data about you from authorised third-party sources, including:
89fe uses your personal data for clearly defined operational, legal, and service-improvement purposes. The primary purposes are set out below:
Every instance of personal data processing by 89fe rests on one of the following lawful bases:
Note: Where 89fe relies on legitimate interests as a lawful basis, we conduct a balancing assessment to ensure that your fundamental rights and freedoms are not disproportionately affected. You may request information about any legitimate interests assessment by contacting [email protected].
89fe does not sell, rent, or trade your personal data with third parties for their own commercial purposes. However, to deliver our services effectively and comply with applicable legal requirements, we share data with carefully selected third-party recipients in the following circumstances:
89fe works with trusted third-party service providers who process data on our behalf under strict data processing agreements. These include:
89fe may be required to disclose personal data to government bodies, law enforcement agencies, financial intelligence units, or gaming regulators where compelled to do so by applicable law, court order, or binding regulatory directive. In such cases, 89fe will disclose only the minimum data necessary to satisfy the legal obligation.
In the event of a merger, acquisition, restructuring, or sale of all or part of 89fe's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the identity of the new data controller via email and/or a prominent notice on the 89fe platform.
Cross-Border Transfers: Some of 89fe's third-party service providers are located outside Pakistan. Where personal data is transferred internationally, 89fe ensures that appropriate contractual safeguards are in place — including standard contractual clauses or equivalent transfer mechanisms — to protect your data to the same standard as it is protected within Pakistan.
The 89fe website uses cookies and similar tracking technologies to operate core platform functions, improve your browsing experience, and (where you have consented) support analytics and personalisation. The categories of cookies used by 89fe are as follows:
You may manage your cookie preferences at any time through your browser settings or the 89fe cookie preference centre. Withdrawing consent for non-essential cookies will not affect your ability to use the core betting and gaming features of the platform.
89fe retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, subject to any minimum retention periods required by applicable law or regulation. The following standard retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity and KYC documents | 5 years after account closure | AML regulatory obligation |
| Financial transaction records | 7 years after the transaction date | Financial record-keeping obligation |
| Betting and gaming history | 5 years after account closure | Regulatory and dispute resolution |
| Customer support records | 3 years after the final interaction | Legitimate interests (complaint handling) |
| Marketing consent records | 3 years after consent withdrawal | Proof of lawful processing |
| Technical logs (IP, device) | 13 months from collection | Fraud prevention and security |
| Self-exclusion records | Indefinitely (or minimum 7 years) | Responsible gaming obligation |
Upon expiry of the applicable retention period, personal data is either securely and permanently deleted, or anonymised such that it can no longer be attributed to any identifiable individual. Anonymised data may be retained indefinitely for statistical and research purposes.
As an 89fe player whose personal data we process, you hold the following rights. These rights are available to all registered players and can be exercised by contacting [email protected]:
89fe will respond to all data rights requests within 30 calendar days of receipt. In complex cases, this period may be extended by a further 60 days, in which case you will be notified of the extension and the reason for it. There is no charge for exercising your data rights except where requests are manifestly unfounded or excessive.
Please Note: Certain data rights (particularly erasure) may conflict with 89fe's AML and regulatory retention obligations. Where this is the case, 89fe will retain only the minimum data required by law and delete all data beyond that scope. We will clearly explain any limitations on your rights request at the time of our response.
The 89fe platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. Our registration process includes mandatory date-of-birth verification, and our KYC procedures are designed to identify and reject underage registration attempts.
If 89fe becomes aware — through our own verification processes or through a report by a guardian or third party — that a registered account belongs to an individual under 21 years of age, the following steps will be taken immediately:
Parents and guardians who believe their child has registered on 89fe are encouraged to contact our support team immediately at [email protected]. We take these reports very seriously and will act within 24 hours of a verified report.
89fe employs a multi-layered technical and organisational security framework to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Key security measures in place include:
Whilst 89fe takes every reasonable precaution to safeguard your data, no digital system is entirely immune to security risk. You play an important role in your own account security — please ensure your 89fe login password is strong, unique, and not shared with any other person or service.
89fe reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, applicable law, regulatory requirements, or operational processes. The "Last Updated" date at the top of this page will be revised each time a change is made.
Where changes to this Privacy Policy are material — meaning they could significantly affect your rights or how your data is used — 89fe will provide advance notice via:
Continued use of the 89fe platform following the effective date of any revised Privacy Policy constitutes your acknowledgment of the updated terms. If you disagree with any changes to this Policy, you should cease using the platform and may request account closure by contacting support.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which 89fe processes your personal data, please contact our dedicated data privacy team using the details below:
When submitting a privacy-related enquiry or data rights request, please include your registered account username, a clear description of your request or concern, and any relevant reference numbers. This will help us locate your account and respond as efficiently as possible.
If you are not satisfied with 89fe's response to a privacy complaint, you may have the right to escalate the matter to the relevant data protection authority or regulatory body under the applicable laws of the jurisdiction governing 89fe's operating licence.
Now that you understand how 89fe protects your data, explore everything our platform has to offer — cricket betting, live casino, slots, and more — all in PKR, all for Pakistani players.
21+ only. Gambling involves financial risk. Please play responsibly.